Hey, I'm Jade

A Brand Strategist & Copywriter with 6+ years of experience positioning brands to address the emotional drivers that crack open hearts, minds and wallets.

Detailed project pages coming soon. In the meantime, drop me an email and I'll happily share more details.

JADE MACBETH

Parallax media

Hey, I'm Jade

A Brand Strategist & Copywriter with 6+ years of experience positioning brands to address the emotional drivers that crack open hearts, minds and wallets.

Detailed project pages coming soon. In the meantime, drop me an email and I'll happily share more details.

JADE MACBETH

Parallax media

Hey, I'm Jade

A Brand Strategist & Copywriter with 6+ years of experience positioning brands to address the emotional drivers that crack open hearts, minds and wallets.

Detailed project pages coming soon. In the meantime, drop me an email and I'll happily share more details.

JADE MACBETH

Parallax media

From small start-ups to large, multi-national enterprises, my experience spans wide and deep across various industries. I'm allergic to generic thinking. I ask probing questions and dig hard to uncover white spaces and opportunities that differentiate brands while staying true to who they are.

Skills

Brand Strategy

Research

Positioning

Personality

Launch Planning

Copywriting

Research & Concepting

Writing & Editing

Scripting & Story Structure

Mentoring

Design

Graphic Design

UX / UI Design

Adobe Creative Suite, Canva, Capcut, Figma, Framer, Elementor

Content & Strategy

Customer Journey

Creative Direction

Content Planning

Experience

Download CV

Brand Strategist & Copywriter

LINK Creative (2022-2026)

This fast-paced agency setting put my hands on every stage of a creative project. From pitching to strategy to messaging to creative direction to graphic and UX design, I've seen where creative projects suceed and fail, from every angle.

Journalist & Copywriter

Various Roles (2019-2022)

Early exposure to a wide range of formats like radio, online zines, various businesses, and news outlets taught me how to adapt my work to different needs and how to collaborate effectively with people from all walks of life.

Administrative Roles

Various Employers (2011-2018)

As an Executive Assistant, my early career taught me to manage competing priorities, develop skills quickly, build strong relationships, collaborate with stakeholders at all levels and contribute to a positive culture.

Available for work

Oct 12,
05:52 AM

From small start-ups to large, multi-national enterprises, my experience spans wide and deep across various industries. I'm allergic to generic thinking. I ask probing questions and dig hard to uncover white spaces and opportunities that differentiate brands while staying true to who they are.

Skills

Brand Strategy

Research

Positioning

Personality

Launch Planning

Copywriting

Research & Concepting

Writing & Editing

Scripting & Story Structure

Mentoring

Design

Graphic Design

UX / UI Design

Adobe Creative Suite, Canva, Capcut, Figma, Framer, Elementor

Content & Strategy

Customer Journey

Creative Direction

Content Planning

Experience

Download CV

Brand Strategist & Copywriter

LINK Creative (2022-2026)

This fast-paced agency setting put my hands on every stage of a creative project. From pitching to strategy to messaging to creative direction to graphic and UX design, I've seen where creative projects suceed and fail, from every angle.

Journalist & Copywriter

Various Roles (2019-2022)

Early exposure to a wide range of formats like radio, online zines, various businesses, and news outlets taught me how to adapt my work to different needs and how to collaborate effectively with people from all walks of life.

Administrative Roles

Various Employers (2011-2018)

As an Executive Assistant, my early career taught me to manage competing priorities, develop skills quickly, build strong relationships, collaborate with stakeholders at all levels and contribute to a positive culture.

Available for work

Oct 12,
05:52 AM

From small start-ups to large, multi-national enterprises, my experience spans wide and deep across various industries. I'm allergic to generic thinking. I ask probing questions and dig hard to uncover white spaces and opportunities that differentiate brands while staying true to who they are.

Skills

Brand Strategy

Research

Positioning

Personality

Launch Planning

Copywriting

Research & Concepting

Writing & Editing

Scripting & Story Structure

Mentoring

Design

Graphic Design

UX / UI Design

Adobe Creative Suite, Canva, Capcut, Figma, Framer, Elementor

Content & Strategy

Customer Journey

Creative Direction

Content Planning

Experience

Download CV

Brand Strategist & Copywriter

LINK Creative (2022-2026)

This fast-paced agency setting put my hands on every stage of a creative project. From pitching to strategy to messaging to creative direction to graphic and UX design, I've seen where creative projects suceed and fail, from every angle.

Journalist & Copywriter

Various Roles (2019-2022)

Early exposure to a wide range of formats like radio, online zines, various businesses, and news outlets taught me how to adapt my work to different needs and how to collaborate effectively with people from all walks of life.

Administrative Roles

Various Employers (2011-2018)

As an Executive Assistant, my early career taught me to manage competing priorities, develop skills quickly, build strong relationships, collaborate with stakeholders at all levels and contribute to a positive culture.

Available for work

Oct 12,
05:52 AM