Hey, I'm Jade
A Brand Strategist & Copywriter with 6+ years of experience positioning brands to address the emotional drivers that crack open hearts, minds and wallets.
Detailed project pages coming soon. In the meantime, drop me an email and I'll happily share more details.

Hey, I'm Jade
A Brand Strategist & Copywriter with 6+ years of experience positioning brands to address the emotional drivers that crack open hearts, minds and wallets.
Detailed project pages coming soon. In the meantime, drop me an email and I'll happily share more details.

Hey, I'm Jade
A Brand Strategist & Copywriter with 6+ years of experience positioning brands to address the emotional drivers that crack open hearts, minds and wallets.
Detailed project pages coming soon. In the meantime, drop me an email and I'll happily share more details.

From small start-ups to large, multi-national enterprises, my experience spans wide and deep across various industries. I'm allergic to generic thinking. I ask probing questions and dig hard to uncover white spaces and opportunities that differentiate brands while staying true to who they are.
Skills
Brand Strategy
Research
Positioning
Personality
Launch Planning
Copywriting
Research & Concepting
Writing & Editing
Scripting & Story Structure
Mentoring
Design
Graphic Design
UX / UI Design
Adobe Creative Suite, Canva, Capcut, Figma, Framer, Elementor
Content & Strategy
Customer Journey
Creative Direction
Content Planning
Experience
Download CV
Brand Strategist & Copywriter
LINK Creative (2022-2026)
This fast-paced agency setting put my hands on every stage of a creative project. From pitching to strategy to messaging to creative direction to graphic and UX design, I've seen where creative projects suceed and fail, from every angle.
Journalist & Copywriter
Various Roles (2019-2022)
Early exposure to a wide range of formats like radio, online zines, various businesses, and news outlets taught me how to adapt my work to different needs and how to collaborate effectively with people from all walks of life.
Administrative Roles
Various Employers (2011-2018)
As an Executive Assistant, my early career taught me to manage competing priorities, develop skills quickly, build strong relationships, collaborate with stakeholders at all levels and contribute to a positive culture.
Available for work

From small start-ups to large, multi-national enterprises, my experience spans wide and deep across various industries. I'm allergic to generic thinking. I ask probing questions and dig hard to uncover white spaces and opportunities that differentiate brands while staying true to who they are.
Skills
Brand Strategy
Research
Positioning
Personality
Launch Planning
Copywriting
Research & Concepting
Writing & Editing
Scripting & Story Structure
Mentoring
Design
Graphic Design
UX / UI Design
Adobe Creative Suite, Canva, Capcut, Figma, Framer, Elementor
Content & Strategy
Customer Journey
Creative Direction
Content Planning
Experience
Download CV
Brand Strategist & Copywriter
LINK Creative (2022-2026)
This fast-paced agency setting put my hands on every stage of a creative project. From pitching to strategy to messaging to creative direction to graphic and UX design, I've seen where creative projects suceed and fail, from every angle.
Journalist & Copywriter
Various Roles (2019-2022)
Early exposure to a wide range of formats like radio, online zines, various businesses, and news outlets taught me how to adapt my work to different needs and how to collaborate effectively with people from all walks of life.
Administrative Roles
Various Employers (2011-2018)
As an Executive Assistant, my early career taught me to manage competing priorities, develop skills quickly, build strong relationships, collaborate with stakeholders at all levels and contribute to a positive culture.
Available for work

From small start-ups to large, multi-national enterprises, my experience spans wide and deep across various industries. I'm allergic to generic thinking. I ask probing questions and dig hard to uncover white spaces and opportunities that differentiate brands while staying true to who they are.
Skills
Brand Strategy
Research
Positioning
Personality
Launch Planning
Copywriting
Research & Concepting
Writing & Editing
Scripting & Story Structure
Mentoring
Design
Graphic Design
UX / UI Design
Adobe Creative Suite, Canva, Capcut, Figma, Framer, Elementor
Content & Strategy
Customer Journey
Creative Direction
Content Planning
Experience
Download CV
Brand Strategist & Copywriter
LINK Creative (2022-2026)
This fast-paced agency setting put my hands on every stage of a creative project. From pitching to strategy to messaging to creative direction to graphic and UX design, I've seen where creative projects suceed and fail, from every angle.
Journalist & Copywriter
Various Roles (2019-2022)
Early exposure to a wide range of formats like radio, online zines, various businesses, and news outlets taught me how to adapt my work to different needs and how to collaborate effectively with people from all walks of life.
Administrative Roles
Various Employers (2011-2018)
As an Executive Assistant, my early career taught me to manage competing priorities, develop skills quickly, build strong relationships, collaborate with stakeholders at all levels and contribute to a positive culture.
Available for work















